Denver, CO – October 28, 2019 — International Car Wash Group (ICWG), the world’s largest local car wash, today announced the acquisition of two Suds Express Wash sites in Macon, Georgia, bringing ICWG’s presence in the Macon market to three sites.  The two car wash sites will be rebranded as Goo-Goo Express Wash, ICWG’s brand in the South East with 49 sites overall and 17 in the state of Georgia.

“The opportunity to acquire two well performing sites was attractive to us to expand our footprint in Macon and fits well with our substantial presence in Georgia,” said Jeff Maize, Senior Vice President of Acquisitions, ICWG.

“When we decided to explore the sale of our business it was important to find the right buyer who would continue to build on what we had established and who would look after our employees,” explained Suds Express owner Scott Wollam, who is confident of the business’s continued success under the Goo-Goo brand.  “ICWG proved to be the perfect business partner for us.  We were attracted to their depth of experience in the industry and I was very impressed by how easy it was to agree to deal terms with them,” he added.

Current employees at both car wash sites will continue in their positions under ICWG’s ownership.

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About International Car Wash Group (ICWG)

Headquartered in Centennial, Colorado the International Car Wash Group (ICWG) is the world’s largest local car wash, cleaning more than 40 million cars a year.  It operates over 900 locations in 14 countries across US, Europe and Australia, with 152 US venues. The Company was founded in Germany in 1965 under the IMO brand, the name still used at its non-US locations. ICWG entered the US market in 2015 and operates under the Car Wash USA Express, Goo-Goo Express Wash, and Supersonic Car Wash brands. Focused on solidifying its global leadership, ICWG is committed to operational excellence and innovative customer service. It aims to be the partner of choice for employees and all car wash operators potentially interested in joining the ICWG family.


Companies interested in pursuing potential transactions with ICWG are encouraged to contact the company at: