COLUMBUS, GA, October 15 – Goo Goo Express, a premier car wash company with 49 sites in the southern US, was recognized today by Newsweek magazine for being one of American’s Best Customer Service Brands for 2020.

The distinction was based on an independent survey of more than 20,000 U.S. customers conducted by global research firm Statista, which ranked retailers and service providers in 160 categories overall. The complete list, which distinguishes Goo Goo Express and two other car wash brands, can be found on the Newsweek web site ( and will be featured in the October 18 edition of the magazine.

“Providing professional and friendly customer service has always been a point of pride for us. Being selected anonymously by customers and called out for our excellence in this space is really the highest form of praise.  We are humbled by this honor and salute our employees for the leadership they have shown to make us deserving of this recognition,” said Phil Wise, Regional VP of Goo Goo Express Car Wash.

The company’s commitment to customer service goes back to one of the formative principles of its founder R. D. Beck in 1945 and lives on today as a defining value at Goo Goo Express and its parent company, the International Car Wash Group (ICWG).


About the Methodology

America’s Best Customer Service brands were selected based on an independent survey from a vast sample of more than 20,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years.  Customers were asked whether they would recommend brands to friends or family; the survey also included questions on 5 evaluation criteria relevant to the consumer experience:  quality of communication, professional competence, range of services, customer focus and accessibility. A total of 115,115 evaluations were collected about retailers and service providers from 160 categories. The top 3 brands receiving the highest scores in each category were awarded as America’s Best Customer Service 2020.


About International Car Wash Group (ICWG)

Headquartered in Centennial, Colorado the International Car Wash Group (ICWG) is the world’s largest local car wash, cleaning more than 40 million cars a year.  It operates 900 locations in 14 countries across US, Europe and Australia, with 151 US venues. The Company was founded in Germany in 1965 under the IMO brand, the name still used at its non-US locations. ICWG entered the US market in 2015 and operates under the Car Wash USA Express, Goo-Goo Express Wash, and Supersonic Car Wash brands. Focused on solidifying its global leadership, ICWG is committed to operational excellence and innovative customer service. It aims to be the partner of choice for employees and all car wash operators potentially interested in joining the ICWG family.